Since it was launched in 2014, the brand has conquered the lingerie and intimates market thanks to its particular specialization and style, quickly becoming a leading brand and source of inspiration within the industry. In addition to intimates and lingerie, the brand also offers a wide array of knitwear and nightwear.

From its founding, the brand has invested heavily in marketing, constantly seeking out new strategies to convey its values. With the aim of promoting international brand awareness and enhancing the Italian soul of increasing brand.